I like a lot of what the band has to say about promotion and creating buzz. It's also refreshing to hear them piss all over past marketing choices. The label gave us free tickets to the X&Y show and it rocked. My expectations were not very high -- if only because producing a music show means you have to wear your hipster hat all the time. But good is good and their show was a lot of fun.
My favorite part:
"Being on a major label at the moment is like living in your grandparents' house," he says. "Everyone knows they need to move out, and they will eventually, but we kind of like our grandmother. It's obviously an antiquated model, because of the Internet, but we really love the people we work with...We have absolute respect for the Radioheads and Raconteurs and people who can do what they like. We're in contract though, so we're just going to make the most of it and enjoy the people we get to work with."